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Friday, February 07, 2014

Web Marketing Specialist | Life Science | Netherlands | to €55K

A life science company based in the Netherlands are looking for a Web Marketing Specialist to join their team. This is a new position with a lot of autonomy and scope to develop further.


Mission


Responsible to execute all website and online marketing activities and to provide analysis in order to reach company objectives. This will include working with the creative team to develop landing pages and funnel flow pages to improve the user experience. Key to the role is the ability to improve, the user experience through testing, creating new pages and through improvement of existing pages, design and coding.


Tasks


  • To maintain the regional website

  • To coordinate content updates, plug in implementation and maintain posts on social media accounts

  • To plan and execute online marketing components for lead generation including effective landing pages and e-mail templates in cooperation with International Marketing team

  • To work closely with creative team in development of content and design to identify, recommend and prioritize new Web features and applications

  • To participate in localization strategies to tailor sites for geographic and language preferences including oversight of translation processes of all content

  • To monitor and analyse web traffic and competitor sites for SEO improvement and to provide regular reporting on conversion and campaign effectiveness. Partner with internal analyses resources to mine date for insights

  • To support implementations on sites managed by distributors

  • To work closely with US head office to understand and develop strategies to maximize business growth

Requirements


  • Bachelor degree in Marketing, Information Technology or related field

  • Relevant experience (E-commerce, webmaster or similar)

  • Native English speaker

  • Experience in Life Science is a plus

  • Experience with desktop publishing/imaging applications such as Adobe Photoshop,Illustrator and Flash

  • Experience working with marketing tools such as Oracle ATG website, Endeca search engine, Hubspot, Google Adwords, Google Analytics or similar

  • In depth knowledge of one or more current web markup or scripting languages such as XHTML, HTML5, CSS, PERL and Java (script)

  • Knowledge of web user interfaces and design principles

  • Expertise in current Internet standards, including web browsers and browser Specifications

  • Knowledge of World Wide Web Consortium (W3C) standards and best markup practices for search engine indexing

  • Experience with CRM systems (like Salesforce) is a plus

  • Excellent communications skills

For more informatation, please contact Kristina Wraight on kristina@seltekconsultants.co.uk


Job Ref: 9648


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Web Marketing Specialist | Life Science | Netherlands | to €55K

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